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We’ve all got ‘em: the reopening butterflies. They’re a colorful mix of excitement, anticipation, uncertainty, fear, and a whole heap of big questions, most of which won’t get answered right away.

So, what’s a proactive business owner to do in the meantime?

We all know we won’t be returning to “business as usual” by any stretch of the imagination. Our studios, fitness centers, spas, and wellness businesses stand at a major pivot point that has all of us peering at the windows of our locked and dark buildings with anticipation:

It’s time to give some thought to what kind of “New Normal” we want to create.