Your business website serves an incredibly useful purpose as a way of attracting new clients, and it's often underutilized or ignored in lieu of more important responsibilities and changes. Here are five simple and no-cost ways to improve your website and attract new clients.
Go to Google My Business and set up a profile
The Google My Business profile appears when anyone searches for your business in a Google search. By claiming your page, you'll be able to respond to reviews, add photos, and update your hours and phone number. Most importantly, after your information is entered, you'll want to regularly check this profile to reply to new reviews and add new photos. Google prefers seeing businesses that use their profiles on a regular basis. While you're at it, you may also want to add a Yelp Business page.
Identify your most effective and profitable intro offers and deals
You'll want to know which of your intro offers is the best for your business because this is the one you're going to be advertising and referencing across all of your social media channels and your website. You can use the Sales by Service Report to identify your highest selling and most profitable pricing options. In addition, be sure to track how your advertising and marketing changed your revenue (both before and after) so you'll know what worked and what didn't. Take lots of notes so you'll be informed about what you should focus on. Check out our Mindbody Business Blog post on creating successful intro offers if you need some inspiration.
Set up your basic SEO footprint
The subheader is the brief text blurb that appears on your website and is usually the first thing anyone sees, next to the images you've put up. It's your slogan or a descriptor of your business. For example, "World class hairstyling with a local flair" or "A fitness community built on family."
You'll also want the page title to show the services you offer and your location. For example, "Yoga Classes - San Francisco" or "Gym - New York City". These are the clickable titles that appear in a Google search.
Maximize social media use
Make your website and business easy to find from all of your social media accounts. Ensure you're writing in your bio where you're located and how to reach you, because there's no guarantee clients will find your website or navigate to it after viewing your Instagram or Twitter account. You also don't want to attract clients who are in completely different parts of the world and won't be able to use your services. The goal is to make booking a service as easy as possible. You'll also want to advertise your intro offers or special deals - the ones that are the most enticing (and profitable!) that you want clients to buy. Take a look at our video on setting up and managing your social media presence for a few more tips and tricks.
Find ways to get your website link out in the world
The longest-running and most successful businesses have a lot of links to their website out on the internet. These website links show up in stories on local hotspots, interviews with you and your staff, and blog mentions. All of these websites will refer traffic back to your own website. Always ask for a link back when you're referenced by the media or do interviews. Local stories and stories relating to your industry are the best places to receive mentions.