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No matter your industry, Social Media is a key factor in gaining and retaining clients. It’s important to spark a large following for your business because even if the people following you aren’t a client; you’re keeping your business at the forefront of their minds. This leads potential product and gift cards purchases for their friends and family, or even future client conversions.

Our “How to build a strong social media strategy” post walks a business through some key things they may be missing, highlighting three key things to think about when developing a strategy.

We’ve also put together an in-depth downloadable Guide on “How to effectively market your business on social media,” which digs further into choosing the right platform for your message, optimizing your posts, and spreading the word.