The Marketing Suite gives you the tools to develop and rise in your marketing efforts for your business. And while, during this course, we'll discuss the what and the how of the features and tools that are available to you at length, it's important to take a pause and discuss the when, the where, and the why of using them - in short, we need a marketing plan.
A marketing plan requires some strategic thinking and goal setting. It's for that reason, that there's a parallel course to this one that charts the waters of digital marketing. We recommend you check it out (as well as the link above) as another resource while you're seeking more skillful digital marketing knowledge.