What's the secret to long-term marketing success? A marketing plan. To write a comprehensive marketing plan, you need to outline your business goals, define your target customers, and determine the individual strategies you'll use to reach customers and keep them coming back.

From there, you can determine how much budget to allocate to marketing for maximum results.

This guide will outline the important elements to include in your marketing plan. Download our marketing plan and budget template and fill it in as you read through this guide.