Having the mindset to improve yourself is a great start, but getting results in fitness and wellness requires action, accountability, and tracking. The same is true of customer experience.
Have you heard the rumors that email is dead? Although it may be changing, email isn't going anywhere. When done right, email campaigns can be a powerful tool for your business in engaging and retaining your current (and future) customers.
The reporting capabilities in MINDBODY are immense and sometimes intimidating. This introduction will drill down on the information that is most important to you, make it easier for you to understand the tagging features that help to customize reports,...
Explore the reasons why wellness businesses struggle so much with retention. Learn the specific MINDBODY setup that will help to optimize your retention reports, and the benefits of tracking retention data within critical timeframes.
Learn how to strategically price your classes to realize your true revenue potential! We’ll analyze what series are selling, how to improve pricing, and specifically how to price a membership.
This course will outline the revenue numbers you should track monthly and potential red flags to look for. We’ll also cover autopay membership KPI’s, including autopay revenue, autopay sales as a percent of revenue, canceled autopays, and new autopays.
Are you retaining customers after you offer a social buying deal like Groupon? Learn the specific reports to assess and how to gauge if these deals are effective for your business.
In this course we’ll show you how to track attendance KPI’s including paid client visits, unique clients to your business, average visits per month, and total new clients. We’ll also show you how to track attendance when doing a daily...
Learn the most effective MINDBODY setup to track your Intro Offers through the customer purchase process and how to effectively see the client through their Intro Offer timeframe and experience.
Learn critical elements to improving your profitability. In this session you will learn how to create a budget and analyze operating expenses.
Learn how to calculate your year-over-year retention, some specific goals to shoot for, and general ways to improve retention practices.
We’ll review the best practices for tracking your series sales, show you some pricing examples and discuss pricing transitions.
Learn how to run, analyze, and set goals based on reports for revenue, attendance, and new client growth. Identify targets and get pricing strategies that improve retention and maximize your bottom line. NEW USERS: Click on the "Log In" butt...
Step-by-step guide for analyzing your current pricing structures, implementing changes that will drive the customer behavior you want, and how to effectively make changes to pricing without disruption to current customers.
Gauge if you still have your client after the pivotal 90-day milestone. This is an important threshold for your clients to pass, as it is much less likely that you will lose them after this critical timeframe.
Learn how to strategically price your services to realize your true revenue potential. We’ll analyze your clients’ current behavior to determine optimal pricing for your autopay membership and review how to price all other service offerings.
Getting clients on a high commitment option like a membership is important in creating a viable business. Learn the specific reports to run on a regular basis, to see what percentage of your clients you are retaining to this most...
Learn how to calculate the customers that have come to your business once and never returned. Examine the broader opportunity of retaining clients that have already come to your business, as opposed to marketing to new ones.
Improve your brand and get the most out of your marketing dollars! Guerilla marketing is one of the most cost efficient ways to market. Learn how to create compelling marketing collateral and get it into your prospects’ hands.
Marketing without data is like throwing money into the wind. If you aren’t quantifying the effectiveness of your campaigns and promotions, then you can’t make informed decisions about future marketing efforts. This course will teach you key metrics to...
Work out your advertising strategies, build your branding campaigns, and bring in more new clients with these marketing fundamentals and software how-tos. NEW USERS: Click on the "Log In" button in the top right hand corner of this screen to...
During this session we will discuss how to hire and train a great team and recommended software permissions to protect your business. Learn about resources available to you to help you train your staff better and maximize your use of...
Be proactive about lapsing and create “win back” campaigns that are easy to implement immediately.
Know your clients, stay connected with them, and keep them coming back by creating sales processes and using software features like auto-emails and recurring payments. NEW USERS: Click on the "Log In" button in the top right hand corner of...
