The most widely used social media platform, Facebook, is a key marketing tool to attract and engage customers online. However, simply having a Page isn’t enough. Small businesses must optimize their Facebook presence by consistently posting (or scheduling) creative content, connecting with customers, and consulting Insights regularly to evaluate their strategies.

Read this guide to learn:

  • How to create and optimize your Page
  • Facebook content basics
  • Facebook post dos and don’ts
  • An introduction to Facebook ads