Pricing your classes to encourage growth and maximize revenue should be more science than art. Yet many fitness studio owners make pricing decisions based on what they feel their services are worth. Ideally, you should be analyzing your data to develop sophisticated pricing strategies that consider both your customers and your classes. We’ve found that many business owners overestimate how frequently their customers visit and how popular their classes are, which ultimately impacts pricing strategy.

Download this guide to learn more about:

  • How to analyze customer attendance and class performance data to fine-tune your pricing strategies
  • Tips for identifying goals for revenue and attendance
  • How to identify the best pricing for memberships, multi-class passes, and single-session drop-ins
  • The benefits of using dynamic pricing to maximize class occupancy