Introduction

While we always hope for the best, there may come a time when your business needs to temporarily close. This could be due to natural disaster, social distancing, or other circumstance. In any case, maintaining your recurring revenue will be a critical part of protecting your business.

If your business offers memberships, they’re most likely your primary source of recurring revenue. They can also be the most vulnerable to attrition, as clients cancel or suspend their memberships due to financial hardship or the business’ location closure.

While there’s no silver-bullet solution for reducing membership cancellations in these circumstances, there are a few steps you can implement that, when used together, can have a positive impact on your membership attrition. These steps are:

• Add value to your membership(s)
• Communicate with your members
• Handle cancellation requests with empathy

Continue reading as we dive into each of these steps in more detail.