Instagram has become a major way that consumers interact with the brands and companies they love. For many — particularly in younger generations — Instagram is the primary way to learn the latest trends.

Read our guide to learn more about:

  • How to set up your Instagram business account
  • Instagram for business best practices, including post strategy
  • How to take advantage of Instagram Stories to showcase your business
  • When and where to use Instagram Live
  • How to create and get the most from Instagram ads
  • The metrics that you should measure your success by